Andhra Pradesh

Araku Coffee To Bongu Chicken,AP Is Intrested On It…Story Here

Araku coffee to Bongu chicken, the specialities of the picturesque Araku valley in the eastern ghats, are set to get a push as part of ambitious plans by Andhra Pradesh to promote tourism. Araku, about 100 km from this port city, is rich in bio-diversity and natural beauty — and is known for Araku coffee, one of the finest in the world. Passengers flying into Visakhapatnam, Vijayawada and Tirupati on Spicejet flights from 27 destinations in the country will soon start getting a complimentary cup of Araku coffee from the Tourism Department. organic coffee is grown by tribals at an elevation of 1,100 metres above the mean sea level under the shade of jackfruit, silver oak, mango and banana trees. It has a delicious, fruity flavour intertwined with caramel and a finish of bitter sweetness. About 90 per cent of the total Araku coffee production is exported to countries like Sweden, Switzerland, Italy and the United Arab Emirates. Mahindra group Chairman and Managing Director Anand Mahindra, who is promoting Araku coffee along with some others, last year set up a retail store in Paris. Mukherji feels local entrepreneurs can take Araku coffee forward and make it desirable at par with some of coffee brands coming from the African market. Both GCC and the Coffee Board have separately applied to register Araku coffee under Geographical Indications (GI) to protect its unique identity.
The Araku story will also tell air passengers about Bongu chicken, another specaility of Araku. Bongu, or bamboo, chicken is a traditional tribal cuisine cooked inside a piece of green bamboo stalk without oil, making it healthy and delicious. Locally found herbs are used in its preparation, giving it a unique taste. As part of the brand-building, the authorities last year organised the Araku Balloon Festival. The move was aimed at promoting adventure sports.
The department is creating other products as well to turn Andhra Pradesh into a compelling destination. The Vizag Music Festival and the Vizag Yatching Festival were the other events launched to promote tourism. Out of India’s 29 states, four states earn 82 percent of the total national tourism revenue while the remaining 25 fight for18 percent
Mukherji is confident that with new initiatives and an approach like a marketing company, Andhra Pradesh can leave the four leading states behind. “If we can’t do it, it will be an opportunity lost because Andhra Pradesh, with a nearly 1,000 km coastline, has the best tourism products Mukherji proposes to build similar tree cottages in Bhavani island in Vijayawada, where each tree is 150 years old.
Explaining the idea behind developing different tourism products for different segments, he said selling Andhra Pradesh as one tourism product will be wrong strategy as the state has much more to offer

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