Undeniably, one of the biggest projects in Tollywood is Ram Charan-Rajamouli and NTR project which is all set to be launched today.
But the strange thing is that for a project of this scale, neither the media nor fans have been invited.
Normally, film launches happen in two ways: a simple launch which takes place in the office and photographs are later sent to media personnel. The other way is to have a lavish opening ceremony with all media and celebrities in attendance.
RRR team has been talking of a grand launch for some time now but they’ve decided to make this an entirely personal event.
Although it was apparently suggested to Rajamouli that the media be invited, he had declined the proposal.
Post-Baahubali, he probably feels that his films need no more media coverage and they’ll work on the strength of his name alone.