Star India Offers Cricket Discount In Election Year

Star India, which raked in about Rs 1,800 crore as advertising revenue during the last year’s IPL, is believed to be aiming at an increase of 15% in ad revenues as well as viewership. The broadcaster as a result is now understood to be offering a bulk deal to advertisers, which includes sponsorship deals and ad spots across two marquee cricket leagues – IPL and ICC Cricket World Cup besides home-series that India will play against South Africa, Bangladesh and West Indies.

An email sent to Star India did not elicit any response.

Every season a broadcaster is estimated to have an advertising inventory of about 2,500 seconds per IPL match. With 60 matches to be played the total ad inventory that resides with a broadcaster is about 1,50,000 seconds. But in case of Star the total ad inventory increases substantially to about 15 lakh seconds with 10 channels airing the game.

However, a ten second ad spot during IPL, World Cup and home-series across Star Sports channels including HD and regional languages is priced between Rs 8 lakh to Rs 8.5 lakh.

The broadcaster is selling a range of sponsorship deals. Sponsorship deals, which includes 150 seconds of ad spots during IPL is priced in the range of Rs 100 crore – Rs 120 crore. But, for those advertisers who are looking to seal a bulk deal which includes advertising inventory of 120 seconds on IPL, ICC Cricket World Cup and home-series, the broadcaster is charging in Rs 80 crore – Rs 95 crore range. Meantime, with general elections being round the corner, advertisers are also looking in on cashing on the moment

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