Star India, which raked in about Rs 1,800 crore as advertising revenue during the last year’s IPL, is believed to be aiming at an increase of 15% in ad revenues as well as viewership. The broadcaster as a result is now understood to be offering a bulk deal to advertisers, which includes sponsorship deals and ad spots across two marquee cricket leagues – IPL and ICC Cricket World Cup besides home-series that India will play against South Africa, Bangladesh and West Indies.
An email sent to Star India did not elicit any response.
Every season a broadcaster is estimated to have an advertising inventory of about 2,500 seconds per IPL match. With 60 matches to be played the total ad inventory that resides with a broadcaster is about 1,50,000 seconds. But in case of Star the total ad inventory increases substantially to about 15 lakh seconds with 10 channels airing the game.
However, a ten second ad spot during IPL, World Cup and home-series across Star Sports channels including HD and regional languages is priced between Rs 8 lakh to Rs 8.5 lakh.
The broadcaster is selling a range of sponsorship deals. Sponsorship deals, which includes 150 seconds of ad spots during IPL is priced in the range of Rs 100 crore – Rs 120 crore. But, for those advertisers who are looking to seal a bulk deal which includes advertising inventory of 120 seconds on IPL, ICC Cricket World Cup and home-series, the broadcaster is charging in Rs 80 crore – Rs 95 crore range. Meantime, with general elections being round the corner, advertisers are also looking in on cashing on the moment